B2B Lead Generation in Japan for Tech & SaaS

Tokyo-based • Bilingual team • Clear reports • Fast execution

We run campaigns in Japanese and keep HQ informed in clear English. Interest turns into booked meetings and a real pipeline.

Problem

Japanese buyers tend to research first and avoid direct outreach. Without appropriate Japanese native messages, channels, and local presence, global teams miss qualified leads.

Solution

We conduct in-depth buyer research to identify their ecosystems and deliver the right message in efficient marketing channels and strategies for quality lead generation.

What we deliver

Market & buyer research

We interview Japanese decision‑makers to understand what they value using our proven method and 3rd party tools.

Japanese offer & assets

Localize or newly generate Japanese assets such as white papers, case studies, and clear landing page and form.

Planned campaigns

Search (Google, Yahoo, Bing), business social (Meta, LinkedIn, LINE), Japanese ads platforms, and local publisher ads run as one plan.

Local content syndication

We partner with trusted Japanese media to generate leads, which are delivered directly and integrated to your CRM.

Event & webinar support

Research and coordinate events, communication with venders, join on‑site when needed, and follow up contacts.

Simple bilingual reporting

Short weekly notes in English and Japanese, plus a monthly English and Japanese QBR or summary for HQ.

Channels & How We Execute

Channels We Use

These are examples of potential channels. We design campaigns to meet Japanese buyers where they are, using a mix of global and local platforms:

Search

We capture buyers who are actively searching for solutions. Japanese search behavior differs: long-tail keywords, mix of English and Japanese terms, and a strong reliance on Google and Bing for business searches. We build keyword sets in Japanese, run intent-based campaigns, and create landing pages that directly answer those queries.

LinkedIn is powerful for B2B targeting by role, company, and industry, but adoption in Japan is lower than in the West. To balance this, we also leverage LINE and Meta, the country’s most widely used messaging and social app, which now has strong business and professional targeting features. We could also utilize a Japanese business card app like Eight to target a particular industry and position.

We partner with respected Japanese B2B media such as ITmedia, Nikkei, and MyNavi to place whitepapers, sponsored content, or gated downloads. This builds trust immediately for trusted lead information. Japanese buyers respond better to known media brands than to cold outreach. Leads come directly to you, already filtered by interest and relevance.

Japanese buyers often visit a site multiple times before acting. Display placements across trusted Japanese networks and retargeting campaigns keep your brand visible while buyers evaluate. We ensure ads are shown on high-quality sites (avoiding spammy placements), reinforcing credibility. Also, we target certain companies based on their IP address for the ABM approach.

Japan remains event-driven. Expos, conferences, and webinars are critical for lead gen. We help research the right events, coordinate logistics, and provide support on-site with bilingual staff. After the events, we follow up in Japanese. This approach turns event contacts into a real pipeline, not just name lists.

How We Execute

Our execution process ensures every channel works together instead of in silos:

Research & Planning

Interviews, keyword research, and media mapping to understand what matters to Japanese decision-makers.

Landing pages, ads, and content crafted in Japanese with culturally accurate messaging and compliance text.

Search, social, publisher, and event campaigns run as one coordinated plan, with spend adjusted by performance.

Leads are delivered directly to your CRM, routed to the right owner, and followed up on quickly in Japanese or English.

Weekly EN/JP notes and a monthly English summary. Results were reviewed by channel, with adjustments made to improve lead quality and minimize waste.

Case Studies

A leading US-based enterprise network and security provider serving global businesses.

Problem

A global enterprise network provider struggled to efficiently reach its Target Account List (TAL) in Japan.

Existing global campaigns were not cutting through to the right decision-makers, leading to wasted spend and missed opportunities.

The company also needed bilingual support: Japanese outreach for local reps and transparent English reporting for HQ.

Solution

We built a multi-channel program designed around their TAL:
 
  • Content syndication with seven Japanese publishers plus one international outlet, targeted by job function and level.
  • Search campaigns on Google Japan and Bing to capture active intent.
  • Programmatic display with IP targeting to match their TAL and retarget engaged visitors.
  • Social campaigns to drive event registrations and follow-up conversations.
  • Lead management: translated leads from Japanese to English, standardized for CRM integration, and delivered bilingual reporting.

Result

  • Achieved over 80% of their TAL through precise targeting and multi-channel execution.
  • Average Cost per lead: 105 USD, achieved via efficient asset use and channel optimization.
  • 358% ROI, converting marketing leads into real sales opportunities.
  • Local reps appreciated Japanese-language engagement and on-site presence, while HQ benefited from clear English reporting.

Would you like to start a project with us?

We can begin with a short pilot and a clear plan.

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