Bilingual B2B Tech Marketing × Japan Entry
Localized Marketing & Lead Generation for Tech Companies Entering Japan
Edamame Japan is a boutique, Tokyo-based marketing agency specialized in B2B technology and SaaS. We help overseas tech firms enter and scale in Japan through localized ad campaigns, funnel-first demand gen, and bilingual strategy-to-execution alignment.
Our Customers
Trusted by B2B tech teams across US, EU, and APAC
Who We Help
For HQ teams
Turn Japan interest into real pipeline. We adapt your offer, website, and campaigns for Japanese buyers—and connect every lead to sales with transparent English reports.
For APAC HQ
End-to-end Japan execution under one plan. One vendor, no complexity. Campaigns and reports designed to align with your regional goals.
For JP country managers
Marketing you can run tomorrow, without extra hires. We build assets, operate campaigns in Japanese, and deliver results in English. Less work, more pipeline.
The Challenge of Japan
Without a bilingual partner who understands both sides, you risk:
Wasted Budgets
Campaigns that miss cultural nuance or fail to reach decision-makers.
Internal Frustration
Teams struggling to translate market realities back to HQ.
Missed Deals
Trust and relationship gaps that stall sales in Japan.
What We Do
Not translation, transformation. We build and execute a localized go-to-market engine.
B2B lead generation
Reach the right decision-makers, build localized pages, follow up quickly, turn clicks into booked meetings.
Japan Channels, Unified
Bing, Yahoo! Japan and Google search, LinkedIn ABM, social and targeted display, all planned as one funnel.
Publisher Partnerships
Sponsored articles, whitepapers, and media leads from trusted Japanese outlets, integrated to your CRM.
Localized Materials
Landing pages, forms with compliant consent, sales decks, case studies, webinars, all in Japanese, with HQ-ready reports.
Events to Pipeline
Expos and webinars turned into graded leads. We pre-book meetings, support on site, and follow up within local hours.
Measurement & Reporting
Define MQL/SQL, track influenced deals, live dashboards, and daily communication and reporting, QBRs in English.
PR & Press Releases
Japanese releases on PR TIMES for a new entity, a country manager or a partnership, with outreach to 10 to 15 B2B editors and a report in English.
LINE Ads
LINE account setup and billing for overseas companies, Japanese ads that pass LINE's review, landing pages and a live dashboard.
B2B Advertising Costs in Japan
Rate card prices from ITmedia, Nikkei, Mynavi and other publishers: cost per lead, seminars, sponsored articles and display. Updated October 2026.
Case Study
The results you can see. Faster first meetings, qualified leads, and clear reporting to HQ.
Results from recent work
Three results from 2025 and 2026, with company names removed:
- A US cloud software company announced its first Japan country manager with a Japanese release on PR TIMES. In November 2025 it appeared on 21 media sites, most of them PR TIMES partner sites that reprint releases.
- In our content syndication campaigns with Japanese publishers from 2022 to 2026, leads cost USD 55 to 200 each.
- For a global enterprise tech company in the first half of 2026, 77 to 96% of the target companies we matched saw its account-based display ads, and 10.7 to 25.3% of them clicked.
How We Work
From interest to meeting, four simple steps.
About Edamame Japan
Local execution in Japanese, clear English to HQ.
Founded in Tokyo in October 2020 by Kunio (Cuni) Shimizu, who leads every account. Since then we have served 25+ overseas companies and delivered 50+ projects.
Bilingual & Bicultural
Native Japanese campaigns with global B2B standards.
Tech‑sector focus
SaaS, AI, Security, and advanced B2B sectors.
Small, Dedicated team
Direct expert attention, faster cycles, higher accountability.
FAQ
Who will we work with?
Kunio (Cuni) Shimizu, our founder, leads every account, with a bilingual team in Tokyo.
How do you price your work?
Two ways. One-off projects have fixed prices, from USD 700 for a company presentation to USD 3,500 for the Phase 1 Japan Launch Package (plus the PR TIMES fee of JPY 30,000). Search ads, publisher lead generation, ABM and events run as monthly programs, quoted on your targets and budget.
Do you report in English?
Yes. We report in English weekly and monthly, and paid campaigns come with a live dashboard.
Can you work under our agency's brand?
Yes. For global agencies we run the work in Japanese under your brand and report to you in English. See White-Label Japan Marketing for Agencies.
Updated October 2026.
Ready to grow in Japan?
We partner with B2B tech companies to localize, launch, and scale their marketing. From strategy to execution to reporting, we handle Japan so you can focus on growth.
Our Tokyo team replies within 1 business day.