LINE Ads in Japan
Run LINE Ads in Japan with local execution, Japanese landing pages, and ongoing optimization.
Best for overseas companies entering the Japanese market. Well-suited for SaaS, IT, and high-consideration products.
We run LINE Ads for overseas companies that sell in Japan. Since April 2026, LINE ads run on LY Ads Display Ads, the platform that replaced LINE Ads, and we have moved our campaigns to it. We set up the account and billing, write Japanese ads that pass LINE's review, build a Japanese landing page if you need one, and optimize the campaigns in Japanese. You see results on a live dashboard and get reports in English. Our fee is 15% of ad spend, with a minimum of USD 1,000 a month, and ad spend is billed at cost. A Japanese landing page built for LINE traffic is USD 2,000 to 3,000, one time.
Why LINE Ads in Japan
LINE is where Japan communicates.
LINE is Japan’s primary messaging platform, used daily across both personal and professional contexts.
Advertising on LINE allows brands to reach Japanese audiences at scale within trusted, high-frequency user experiences, complementing search and other social channels.
For companies targeting growth in Japan, LINE Ads are a practical and difficult-to-ignore channel.
LINE has about 100 million monthly active accounts in Japan (LY Corporation, June 2026). In a July 2022 LY Corporation survey of 20,000 smartphone users, 82.8% of social media users used LINE, and 41.2% used LINE but neither X nor Facebook.
What You Can Do with LINE Ads
Powerful Targeting
- Demographic & interest-based segments
- Retargeting using site or app data
- Lookalike audiences based on converters
- Automated targeting optimized by the platform
Flexible Objectives
- Brand awareness in Japan
- Website traffic and retargeting
- Lead generation for products and services
Multiple Placements
- Talk List (top of inbox)
- LINE NEWS
This allows you to reach users naturally, without relying only on search or external social platforms.
Not sure if LINE Ads are right for your Japan strategy?
Book a short call to review feasibility, costs, and next steps.
The Challenge for Overseas Companies
Running LINE Ads requires local execution.
Japanese Landing Page
Japanese Ad Copy & Review
Account Setup & Billing
Limited visibility into results
Our Solution
LINE Ads, done for you.
We provide a fully managed LINE Ads service designed for overseas companies entering Japan.
Japanese Landing Page
Japanese Ad Copy & Review
Account Setup & Billing
Optimization with real-time dashboard
Who This Service Is Best For
- Overseas companies entering Japan
- SaaS, IT, and technology products
- High-consideration offerings requiring local trust
Proof & Experience
We support global technology companies launching and scaling marketing in Japan.
Global Geospatial Software Company
Targeted awareness among finance and B2B professionals
- Targeted users interested in software and working in finance and other B2B-related roles in Japan
- Primary goal was awareness, not direct conversion
- Achieved efficient CPM and consistent traffic to the landing page
- Resulted in direct inquiries despite an awareness-focused objective
Golf Technology Company
Driving inbound leads through interest and location-based targeting
- Targeted users interested in golf and professionals working in the golf industry
- Applied geo-targeting to reach people who had recently visited golf courses
- Used video ads to clearly communicate the product’s technology
- Resulted in contact form conversions
How It Works
From fit check to launch in weeks.
Fit Check
LP review or creation
Campaign setup and review
Launch and ongoing optimization
Not sure if LINE Ads are right for your Japan strategy?
Book a short call to review feasibility, costs, and next steps.
When LINE Ads is not the right first step
If your buyers are a small group of IT decision makers at large Japanese companies, start with search ads or publisher lead programs, and add LINE for retargeting later. Below about USD 6,700 a month in ad spend, the USD 1,000 minimum applies instead of 15%, so a very small test costs more per dollar of media.
Choose Your Package
Launch, convert, and scale LINE Ads in Japan, based on your current setup.
Whether you already have a Japanese landing page or want to build one from scratch, choose the option that fits your stage.
LINE Ads Management
For teams that already have a Japanese landing page.
We handle LINE Ads setup and operations so you can launch campaigns in Japan without friction from local execution.
- LINE Ads account setup and campaign launch
- Japanese ad creatives and review management
- Targeting strategy and setup
- Ongoing optimization in Japanese
- Performance reporting with real-time dashboard access
- 15% of monthly ad spend, minimum USD 1,000 per month. Ad spend is billed at cost.
LINE Ads + Japanese Landing Page
For teams that need a Japanese LP built or optimized for LINE traffic.
We design the landing page and campaigns as one system, so clicks convert, not just land.
- Japanese landing page creation or localization & optimization
- Conversion-focused structure and Japanese copywriting
- Everything in LINE Ads Management
- Performance reporting with real-time dashboard access
- The management fee above, plus USD 2,000 to 3,000 one time for the landing page.
LINE Ads Scale & Growth
For teams ready to expand performance after launch.
Designed for companies that have early traction and want to scale reach, improve efficiency, and deepen engagement in Japan.
- Everything in LINE Management
- Creative and messaging iteration based on performance data
- Funnel-level optimization (ads → LP → re-engagement)
- Ongoing performance reviews and strategic recommendations
- Real-time dashboard for HQ-level visibility
- Custom pricing based on scale and scope
Prices exclude applicable taxes.
FAQ
Is LINE Ads still available?
Yes, under a new name. Since April 2026 the product is LY Ads Display Ads, and the old LINE Ads platform stopped serving ads on October 26, 2026. For how the new platform works, costs and setup, see our guide to advertising on LINE in Japan.
Do we need a Japanese company or credit card to run LINE Ads?
Not if we run the account. On your own, you can prepay by international wire transfer, but each top-up can take more than a week to show in the account, and many help articles and ad rules are only in Japanese. We set up the account and billing for you and invoice you in USD.
Does LINE Ads work for B2B?
Yes, mainly for awareness and retargeting. For a geospatial software company, we targeted people in Japan interested in software who work in finance and other B2B roles. The goal was awareness, and the campaign still brought direct inquiries. For lead volume, start with search ads or publisher lead programs.
How much does it cost?
Our fee is 15% of ad spend, with a minimum of USD 1,000 a month. Ad spend is billed at cost. A Japanese landing page for LINE traffic is USD 2,000 to 3,000, one time. Prices exclude applicable taxes.
Will we see results in English?
Yes. You get a live dashboard you can open at any time, and we report in English weekly and monthly on what changed and what we will do next.
Updated November 2026.
Discuss Your LINE Ads Plan for Japan
Tell us about your goals and current setup. We reply within 1 business day with next steps.