CASE STUDY: PPC Campaign for Generating B2B Leads

CVR: 1.81%

CPA: $165

ROI: 625%

Problem

The Client, providing cloud cybersecurity solutions to various real estate and construction agents, has launched a new website and localized Japanese markets services.

Because the website is brand new, and their service is the niche to the Japanese market, the client was having difficulty obtaining enough leads from their website.

Solutions

As their SEO activities take time to have the results, we implemented PPC (Pay-Per-Clicks) campaigns to generate quality leads.

We first conducted in-depth keyword research for their target audience’s needs, created landing pages for each keyword group for their products, and set up PPC campaigns in Google Japan and Yahoo! JAPAN starting monthly budgets of 3,200 USD.

The Landing Page Created

Results

We’ve achieved a Click Through Rate (CTR) of 1.16% and a Conversion Rate (CVR) for their leads of 1.81%, which generated many new sales. With the campaign’s activity, the Cost Per Action (CPA) for the new lead is 165 USD, surpassing the client’s target of 250 USD.

August 2020 saw this PPC campaign revenue produce a Return on Investment (ROI) of 625%. There were 21 leads generated by this PPC campaign, and 2 of those leads were closed with revenue of around 20K USD.

Google Ads Console for last 30days

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