By Cuni Shimizu, Founder and CEO, Edamame Japan. Last updated: November 2026. What content should you make first for Japan? A client asked me this recently. Make two things first. A case study from a well-known Japanese company in the same industry as your buyer, and a PDF that your buyer can pass around inside […]
Our content syndication data from Japan, 2022 to 2026: publisher prices, lead volume, why many leads go quiet after the download, and how we fixed a campaign that started at zero.
Does Content Syndication Work in Japan? What Our Lead Data Shows Read More »
Average 6sense results from our ABM campaigns in Japan, the Japan-specific problems we hit (universities, placements, company name matching), how we fixed them, and how Japanese DSPs compare.
If you look up Japan's search engine market share now, StatCounter says Bing has passed Google on desktop. In September 2026, Bing had 52.1% of desktop search referrals in Japan and Google had 41.9%. I run search campaigns in Japan for B2B tech companies, and I look at our clients' GA4 data every week. Honestly,
Japanese Search Engine Market Share in 2026: Google, Bing, Yahoo! and Our B2B Data Read More »
Why a Japanese press release still matters when you hire your first country manager in Japan, results from two releases we ran on PR TIMES, and how we write them.
When foreign companies begin thinking about marketing in Japan, one of the first questions that usually comes up is simple. How are B2B leads actually generated here, and can the same demand generation playbook used in the US or Europe work in Japan as well. Most global marketing teams already rely on familiar channels such
Complete Guide to B2B Lead Generation Methods in Japan Read More »
There is a question I hear constantly from non-Japanese tech companies trying to grow in Japan. Do social ads actually work for B2B here? And honestly, I get the skepticism. Social marketing still feels like a B2C playground. Sneakers, cosmetics, flashy short videos, impulse purchases. Even in the West, many enterprise marketers treat social as
Do B2B Social Ads Work in Japan? Yes, If You Understand How Japanese Buyers Build Trust Read More »
Foreign tech companies entering Japan often feel confused by one thing. They have strong products. Solid case studies. Global whitepapers that perform well in the US or Europe. Yet in Japan, the response is quiet. Downloads happen, sometimes. Real engagement does not. This usually leads to the wrong conclusion of such as: “Japan is a
Why Whitepapers Fail in Japan And What Non-Japanese Tech Companies Get Wrong Read More »
A U.S. AI geospatial analytics company expanding across APAC wanted to deepen its presence in Japan. They offered advanced satellite imagery, maritime analytics, and environmental monitoring, high-value capabilities for Japanese government agencies, trading houses, and financial institutions. Despite strong technology, their engagement in Japan was inconsistent. The narrative wasn’t landing, inbound channels were weak, and
How Edamame Japan Helped a U.S. AI Analytics Company Build a Scalable Japan GTM Read More »
A U.S./Korean sports-tech startup entered Japan with a strong product but almost no market foundation. No Japanese website. No localized content. No ads. No social presence. They knew the opportunity was large, but had no clear way to reach golfers, instructors, or indoor-golf operators in Japan. They asked Edamame Japan to help them build their