LINE Ads in Japan

Run LINE Ads in Japan with local execution, Japanese landing pages, and ongoing optimization.

Best for overseas companies entering the Japanese market. Well-suited for SaaS, IT, and high-consideration products.

Why LINE Ads in Japan

LINE is where Japan communicates.

LINE is Japan’s primary messaging platform, used daily across both personal and professional contexts.

Advertising on LINE allows brands to reach Japanese audiences at scale within trusted, high-frequency user experiences, complementing search and other social channels.

For companies targeting growth in Japan, LINE Ads are a practical and difficult-to-ignore channel.

In Japan, LINE dominates daily communication: 82.8% of users rely on LINE, and over 40% use LINE as their only social platform.

What You Can Do with LINE Ads

Powerful Targeting

LINE Ads offers multiple targeting approaches, including:

Demographic & interest-based segments
Retargeting using site or app data
Lookalike audiences based on converters
Automated targeting optimized by the platform

This makes it possible to reduce waste and improve performance as data accumulates.

Flexible Objectives

LINE Ads can be used for:

Brand awareness in Japan
Website traffic and retargeting
Lead generation for products and services

You can start broad, then shift toward higher-intent actions as campaigns mature.

Multiple Placements

Your ads can appear across key LINE surfaces where users are already active:

Talk List (top of inbox)
LINE NEWS
LINE VOOM

This allows you to reach users naturally, without relying only on search or external social platforms.

Not sure if LINE Ads are right for your Japan strategy?

Book a short call to review feasibility, costs, and next steps.

The Challenge for Overseas Companies

Running LINE Ads requires local execution.

Japanese Landing Page

LINE Ads require a Japanese landing page designed for local users and conversion.

Japanese Ad Copy & Review

Ad creatives must follow Japanese language standards and LINE’s local review guidelines.

Account Setup & Billing

LINE Ads typically require a Japan-issued credit card or local bank payment setup, which can be a blocker for overseas companies.

Limited visibility into results

Without local support, performance updates are often delayed, making it hard for overseas teams to see results in real time.

Our Solution

LINE Ads, done for you.

We provide a fully managed LINE Ads service designed for overseas companies entering Japan.

Japanese Landing Page

We create or optimize a Japanese landing page designed specifically for LINE Ads and local conversion.

Japanese Ad Copy & Review

We write and manage Japanese ad creatives that comply with LINE’s review standards and local expectations.

Account Setup & Billing

We handle LINE Ads account setup, billing configuration, and operational requirements on your behalf.

Optimization with real-time dashboard

We optimize campaigns in Japanese and provide a real-time dashboard you can access anytime, from anywhere.

Who This Service Is Best For

This service is best suited for:

Overseas companies entering Japan
SaaS, IT, and technology products
High-consideration offerings requiring local trust

Proof & Experience

We support global technology companies launching and scaling marketing in Japan.

Global Geospatial Software Company

Targeted awareness among finance and B2B professionals

Targeted users interested in software and working in finance and other B2B-related roles in Japan
Primary goal was awareness, not direct conversion
Achieved efficient CPM and consistent traffic to the landing page
Resulted in direct inquiries despite an awareness-focused objective

Golf Technology Company

Driving inbound leads through interest and location-based targeting

Targeted users interested in golf and professionals working in the golf industry
Applied geo-targeting to reach people who had recently visited golf courses
Used video ads to clearly communicate the product’s technology
Resulted in contact form conversions

How It Works

From fit check to launch in weeks.

Fit Check

LP review or creation

Campaign setup and review

Launch and ongoing optimization

Not sure if LINE Ads are right for your Japan strategy?

Book a short call to review feasibility, costs, and next steps.

Choose Your Package

Launch, convert, and scale LINE Ads in Japan, based on your current setup.

Whether you already have a Japanese landing page or want to build one from scratch, choose the option that fits your stage.

LINE Ads Management

For teams that already have a Japanese landing page.

We handle LINE Ads setup and operations so you can launch campaigns in Japan without friction from local execution.

Includes:

LINE Ads account setup and campaign launch
Japanese ad creatives and review management
Targeting strategy and setup
Ongoing optimization in Japanese
Performance reporting with real-time dashboard access

Pricing:

Monthly management fee + Ad spend

LINE Ads + Japanese Landing Page

For teams that need a Japanese LP built or optimized for LINE traffic.

We design the landing page and campaigns as one system, so clicks convert, not just land.

Includes:

Japanese landing page creation or localization & optimization
Conversion-focused structure and Japanese copywriting
Everything in LINE Ads Management
Performance reporting with real-time dashboard access

Pricing:

Monthly management fee + One-time LP project fee + Ad spend

LINE Ads Scale & Growth

For teams ready to expand performance after launch.

Designed for companies that have early traction and want to scale reach, improve efficiency, and deepen engagement in Japan.

Includes:

Everything in LINE Management
Creative and messaging iteration based on performance data
Funnel-level optimization (ads → LP → re-engagement)
Ongoing performance reviews and strategic recommendations
Real-time dashboard for HQ-level visibility

Pricing:

Custom pricing based on scale and scope

Discuss Your LINE Ads Plan for Japan

Tell us about your goals and current setup. We’ll review and get back to you with next steps.