Does PBN (Private Blog Network) link building work in Japan?

PBN (Private Blog Network) is a network in which multiple people cooperate to create multiple blogs based on a certain theme and work together to improve the ranking on Google, and it also exists in Japan.

Although it is a blackhat SEO method that is rarely heard in Japan, there are companies that build PBN for sure.

Is this article, we will introduce how it is done in Japan and why its risky to do it.

What is PBN and why it is powerful?

At its simplest, a PBN is a network of websites that have been determined to be authoritative to build links to your website. The reason I want to do this is about SEO and Google rankings. The site used to create the network was a real site, a site that had some authority and strong backlink history. The domains of these sites have since expired, which is when they can be purchased and used for such things.

If you are trying to create a PBN, the authority levels of these sites are most helpful. We want Google to see links from your trusted sources to your website. That’s to ensure that your website can rank high on future Google search results pages.

Why does PBN consider to be blackhat SEO practice?

A PBN is a collection of sites that look like decent blogs, but that embed links to pages you want to advertise. Unlike link farms, which simply arrange a large number of links, PBN has the aspect of having articles and content specialized for specific topics. PBN has the advantage of page rank, “If you increase the number of links from other websites, it will be easier to rise to the top of the search ranking”, and raise the search ranking forcibly by sticking mutual links on multiple sites That is why.

In the Blackhat SEO vendors’ forums, thousands of websites belonging to the PBN are operating and making a profit by setting tens of thousands of dollars per link. With the increase of such sites, it can be said that Google’s search engine can no longer fulfill its original role of “searching for desired information”.

PBN certainly does exist in Japan as well

Google has been policing PBN since 2011. In 2014, it was reported that Google sent a warning email to a suspected PBN site and removed it from the search index. However, the PBN site has also developed various techniques to escape the capture by Google, so the situation is currently confusing. Theoretically, even in Japanese search results, PBN is not completely detectable, and therefore it is quite difficult to completely exclude it from search results.

Does PBN work in Japan?

The biggest share of the search engines in Japan is Google and followed by Yahoo! Japan which empowered by Google search engine logic. Therefore as long as PBN still persist in Google search result and them have not to track down, it would work in Japanese as well.

Related article: Find more about Japanese search engines.

In fact, when you look at backlinks, such as affiliate sites that deal with high-priced details, you may find many such sites. It may be difficult for the Google algorithm, but when the Japanese look at the contents of those sites, it is obvious at a glance that there is no content or that they are all similar.

How PBN is being built in Japan?

Below steps are ways to build PBN that is commonly used in Japanese SEO agents or affiliates.

• Buy multiple domains (using unique owner information)
• Buy hosting for multiple domains from multiple hosting providers
• Create all legitimate sites using social media profiles and more (make each site look real)
• Build a link to the site where you have fixed your target keywords.

Of course, those sites are always in Japanese and operated by a Japanese hosting provider. As a result, it is possible to operate a network of all domains (named with different keywords relevant to the problem) with high-quality content (including languages other than English) that links to the product. Depending on the PBN, all ccTLDs may be in Japan.

Related article: Complete guide to obtaining Japanese ccTLD, .jp.

Conclusion: PBN is not recommended

As you can imagine from the nature of these constructions, this is a method of reaching people who want to acquire external links by any means, increase affiliate search and advertising revenue by increasing natural search traffic, and there are many spam PBNs that can be obtained.

But it’s also likely to be found on Google. People who work on PBN should be spam targeting keywords that make money, so this is an area where Google is originally looking. This means that the content was simply viewed as a problem, and it is apparent that PBN-participating blog groups were found as similar content and were excluded from the search.

We do not recommend the mechanical SEO strategy described above. The risks are high and the results are not efficient.

It’s much more efficient, secure, and in line with Google’s intention to create great content, get more people to see it, and get backlinks naturally.

We offer these link building services, so please feel free to contact us.

Related article: CASE: Link-Building in Japan