Event & Webinar Marketing in Japan

From expos to webinars, we turn participation into pipeline.

We research the right events, plan and promote webinars, support you on-site, and follow up in Japanese within 48 hours. Every contact is graded and ready for your sales team.

Problem

Global teams struggle to convert Japanese event participation into sales opportunities. Expos collect names without follow-up. Webinars fail to attract registrations. Without local presence, Japanese buyers are interested but not engaged.

Solution

We manage both real-world and online events in Japan as one system. From expo research and booth support to co-webinar planning and execution, our bilingual team ensures participation leads to measurable pipeline.

What we deliver

Expo research & selection

Identify the right trade shows in Japan.

Co-webinar planning

Research partners, plan agenda, manage promotion.

Pre-booked meetings

Outreach to target accounts before events.

On-site support

Native Japanese staff at booths or meetings.

Lead capture & grading

Every scan or registration is graded A/B/C for sales prioritization.

48-hour bilingual follow-up

Emails or calls in Japanese, with English reports for HQ.

Channels & How We Execute

Expo campaigns

Drive booth visits through search, social, and publisher ads.

Webinar promotion

Registration pages, email campaigns, and localized decks.

Co-hosted webinars

Partner selection, agenda building, speaker alignment.

On-site & online support

Staff at expos or webinar moderation in Japanese.

Case Studies

US high-tech sports device company.

Problem

A US high-tech device company participated in the Japan expos and webinars, but it failed to yield results. Registrations were low, and leads weren’t followed up on quickly.

Solution

We researched high-tech, lifestyle, and sports-focused expos, partnered on co-webinars, pre-booked meetings, and staffed booths with bilingual representatives. All leads were graded, logged, and followed up on in Japanese within 48 hours.

Result

Pre-booked meetings/demos with key target accounts.
Booth visits and business card collection grew by 60% compared to global-led efforts.
Faster follow-up improved lead-to-opportunity conversion.
HQ praised clear English reporting, while local managers valued Japanese presence.

Would you like to start a project with us?

We can begin with a short pilot and a clear plan.