Venturing into Japan's dynamic market can be both exciting and challenging. This guide is designed to help you navigate your Japan market entry. You'll understand the unique Japanese business culture, get insights into market trends, and learn about the legal aspects of doing business in Japan. Consider the success story of Disney. When Disney decided […]
Welcome to our in-depth guide on mastering content marketing in Japan as a non-Japanese company. If you want to penetrate the Japanese market with your digital content, understanding the distinctive cultural, consumer, and digital landscape is key. In this comprehensive guide, we'll navigate the unique characteristics of the Japanese market, delve into successful content marketing
A Non-Japanese Company's Guide to Successful Content Marketing in Japan Read More »
Exporting goods to Japan can be a lucrative opportunity for businesses looking to expand their customer base and reach new markets. However, to successfully import goods into Japan, non-Japanese exporters need to comply with the country's strict Importer of Record (IOR) rules. An IOR is a legally recognized entity responsible for ensuring that all imported
Japan IOR: A Comprehensive Guide for Non-Japanese Exporters Read More »
The current trend of watching YouTube and shorts video in Japan YouTube is the largest online video-sharing platform allowing users to create videos, subscribe channels and express their support on them by Google. As consumers' media viewing experiences diversify, the amount of time spent watching on different devices and platforms continues to divide. Among them,
Top Japanese YouTubers By Categories 2023: Trends & Market Read More »
What's the Deal with LINE Advertising (LINE Ads)? Ever wondered how to get your brand buzzing in Japan? Meet LINE Advertising – it's not just any app; it's the go-to spot for reaching out to 89 million Japanese users every month (yep, you read that right – as of June 2023, the most used social
LINE Ads: Advertise on the most used Social Media in Japan Read More »
If you are doing some business in Japan, especially in B2B, you may have already heard about "sogo shosha" or "trading company," companies like Mitsubishi, Mitsui, Itochu, Sumitomo, Marubeni, or Sojitz, and more. The Sogo Shosha companies are critical for Japanese market entry at some stages. This article goes through explaining these massive companies and
What is "Sogo Shosha"? The Unique Japanese Trading Company Read More »
B2C type Social Media Marketing, which appeals from companies to individual consumers, has been implemented by many companies. On the other hand, as the number of corporate accounts on Social Media is also increasing, B2B type Social Media marketing that appeals from companies to companies is attracting attention. In recent years, there are some companies
B2B Social Media Marketing Basics and Features in Japan Read More »
With the recent development of AI machine translation, natural translation is becoming more and more readily available. There may be some content, such as email content, that you don't need to go to the trouble of hiring a Japanese translator or translation company. So, when should you hire a Japanese translator or translation company? There
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We all know that the link building outreach is essential for your digital presence success, which is no different in the Japanese market. This article will walk you through some of the characteristics and essential differences in the Japanese link building outreach process, followed by how I do the Japanese link building outreach here in
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The LINE App is the most famous and used Japanese social networking and media app in Japan. But do you know you can run ads on the LINE App Ads? I will explain why you should run your advertisement in the LINE app to get more customers and leads from Japan. Related Article: Top Japanese
LINE App Ads: Why U Should Advertise on Japanese Biggest Social Media Read More »