2021 Japanese B2B Buying Process Survery
EDAMAME JAPAN. conducted a survey of 280 corporate professionals who is/was working at Purchasing Departments to analyze their behavior, thoughts, and decisions by the process. The type of product/service purchased was limited to only to IT-related products/services such as software, SaaS products, and IT infrastructures.
More on digital marketing in our blog
See all posts
There is a question I hear constantly from non-Japanese tech companies trying…
Foreign tech companies entering Japan often feel confused by one thing. They…
A U.S. AI geospatial analytics company expanding across APAC wanted to deepen…
A U.S./Korean sports-tech startup entered Japan with a strong product but almost…
A U.S. cybersecurity and cloud-automation software company, operating from its APAC hub…
In the dynamic world of B2B marketing, Japan presents a landscape rich…
Japanese advertising is not just a tool for selling; it reflects the…
In the digital era, businesses have various methods to disseminate content and…















