Author Archives: Cuni Shimizu
There is a question I hear constantly from non-Japanese tech companies trying to grow in Japan. Do social ads actually work for B2B…
Foreign tech companies entering Japan often feel confused by one thing. They have strong products. Solid case studies. Global whitepapers that perform well…
A U.S. AI geospatial analytics company expanding across APAC wanted to deepen its presence in Japan. They offered advanced satellite imagery, maritime analytics,…
A U.S./Korean sports-tech startup entered Japan with a strong product but almost no market foundation. No Japanese website. No localized content. No ads.…
A U.S. cybersecurity and cloud-automation software company, operating from its APAC hub in Singapore, approached Edamame Japan with a simple but familiar challenge:…
In the dynamic world of B2B marketing, Japan presents a landscape rich with unique challenges and opportunities, especially when it comes to engaging…
Japanese advertising is not just a tool for selling; it reflects the nation's heart and soul. From bustling Tokyo billboards to subtle countryside…
In the digital era, businesses have various methods to disseminate content and reach audiences. Content syndication, especially in the B2B sector, has emerged…
Welcome to a deep dive into the fascinating world of YouTube Brand Lift Studies. As the digital landscape continues to evolve, so do…
Ever wondered which search engine reigns supreme in Japan? While it's true that Google dominates the search engine landscape globally, the story in…
Venturing into Japan's dynamic market can be both exciting and challenging. This guide is designed to help you navigate your Japan market entry.…
Welcome to our in-depth guide on mastering content marketing in Japan as a non-Japanese company. If you want to penetrate the Japanese market…
Exporting goods to Japan can be a lucrative opportunity for businesses looking to expand their customer base and reach new markets. However, to…
The current trend of watching YouTube and shorts video in Japan YouTube is the largest online video-sharing platform allowing users to create videos,…
What's the Deal with LINE Advertising (LINE Ads)? Ever wondered how to get your brand buzzing in Japan? Meet LINE Advertising – it's…
If you are doing some business in Japan, especially in B2B, you may have already heard about "sogo shosha" or "trading company," companies…
B2C type Social Media Marketing, which appeals from companies to individual consumers, has been implemented by many companies. On the other hand, as…
With the recent development of AI machine translation, natural translation is becoming more and more readily available. There may be some content, such…
We all know that the link building outreach is essential for your digital presence success, which is no different in the Japanese market.…
The LINE App is the most famous and used Japanese social networking and media app in Japan. But do you know you can…