market reseach Archives - Edamame Digital Marketing Japan

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japanese_advertising_1

Japanese Advertising: A Deep Dive into Its Unique Design, History, and Cultural Influence

Japanese advertising is not just a tool for selling; it reflects the nation's heart and soul. From bustling Tokyo billboards to subtle countryside…
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youtubers

Top Japanese YouTubers By Categories 2023: Trends & Market

The current trend of watching YouTube and shorts video in Japan YouTube is the largest online video-sharing platform allowing users to create videos,…
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What is “Sogo Shosha”? The Unique Japanese Trading Company

If you are doing some business in Japan, especially in B2B, you may have already heard about "sogo shosha" or "trading company," companies…
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Jpanese social media

Top Japanese Social Media Apps: Demographics of 7 Major Apps in 2020

In this article, we compared the monthly active users (MAU) and user demographics of top Japanese social media used in Japan based on…
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japan e-commerce

Japan E-Commerce | Top 3 Sites, Market Share, and Statistics

The e-commerce market in Japan is expanding year by year. It is an indispensable sales channel when selling any product in Japan.  In…
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sns japan

Understanding SNS in Japan: Meaning, Popular Apps, and More

In Japan, “SNS” stands for “Social Networking Service”. The term SNS Japan is commonly used in Japan to refer to various social media…
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marketing in japan

Marketing in Japan | Understanding the Japanese market and customers

Imagine trying to sell a product in a market where the slightest scratch on an item can lead to complaints, where food must…
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japanese youtubers

Top Japanese YouTubers By Categories 2021: Gaming, Beauty, Cosmetic, and more

YouTube is a video-sharing service that allows you to enjoy many videos for free. In recent years, many companies and stores have been…
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