Author Archives: Cuni Shimizu

Do B2B Social Ads Work in Japan? Yes — If You Understand How Japanese Buyers Build Trust

Do B2B Social Ads Work in Japan? Yes, If You Understand How Japanese Buyers Build Trust

There is a question I hear constantly from non-Japanese tech companies trying to grow in Japan. Do social ads actually work for B2B…
Continue reading
Why Whitepapers Fail in Japan And What Non-Japanese Tech Companies Get Wrong

Why Whitepapers Fail in Japan And What Non-Japanese Tech Companies Get Wrong

Foreign tech companies entering Japan often feel confused by one thing. They have strong products. Solid case studies. Global whitepapers that perform well…
Continue reading

How Edamame Japan Helped a U.S. AI Analytics Company Build a Scalable Japan GTM

A U.S. AI geospatial analytics company expanding across APAC wanted to deepen its presence in Japan. They offered advanced satellite imagery, maritime analytics,…
Continue reading

How Edamame Japan Helped a U.S./Korean Sports-Tech Startup Build Its First Real Presence in Japan

A U.S./Korean sports-tech startup entered Japan with a strong product but almost no market foundation. No Japanese website. No localized content. No ads.…
Continue reading