Author Archives: Cuni Shimizu

How Edamame Japan Helped a U.S. Cybersecurity Software Company Build a Real Japan GTM Engine

A U.S. cybersecurity and cloud-automation software company, operating from its APAC hub in Singapore, approached Edamame Japan with a simple but familiar challenge:…
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enterprise marketing in Japan

Enterprise Focus: Navigating B2B Marketing in Japan

In the dynamic world of B2B marketing, Japan presents a landscape rich with unique challenges and opportunities, especially when it comes to engaging…
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Japanese Advertising: A Deep Dive into Its Unique Design, History, and Cultural Influence

Japanese advertising is not just a tool for selling; it reflects the nation's heart and soul. From bustling Tokyo billboards to subtle countryside…
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japanese content syndication

Strategizing Content Syndication in Japan: A B2B Perspective for Non-Japanese Companies

In the digital era, businesses have various methods to disseminate content and reach audiences. Content syndication, especially in the B2B sector, has emerged…
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