Author Archives: Cuni Shimizu

A U.S./Korean sports-tech startup entered Japan with a strong product but almost no market foundation. No Japanese website. No localized content. No ads.…

A U.S. cybersecurity and cloud-automation software company, operating from its APAC hub in Singapore, approached Edamame Japan with a simple but familiar challenge:…

In the dynamic world of B2B marketing, Japan presents a landscape rich with unique challenges and opportunities, especially when it comes to engaging…

Japanese advertising is not just a tool for selling; it reflects the nation's heart and soul. From bustling Tokyo billboards to subtle countryside…