B2B Marketing Insights in Japan

Read our latest insights on B2B marketing, lead generation, and market entry in Japan. Practical tips, case studies, and strategies from Edamame Japan.

Do B2B Social Ads Work in Japan? Yes, If You Understand How Japanese Buyers Build Trust

Do B2B Social Ads Work in Japan? Yes, If You Understand How Japanese Buyers Build Trust

There is a question I hear constantly from non-Japanese tech companies trying to grow in…

Why Whitepapers Fail in Japan And What Non-Japanese Tech Companies Get Wrong

Why Whitepapers Fail in Japan And What Non-Japanese Tech Companies Get Wrong

Foreign tech companies entering Japan often feel confused by one thing. They have strong products.…

Enterprise Focus: Navigating B2B Marketing in Japan

Enterprise Focus: Navigating B2B Marketing in Japan

In the dynamic world of B2B marketing, Japan presents a landscape rich with unique challenges…

Japanese Advertising: A Deep Dive into Its Unique Design, History, and Cultural Influence

Japanese Advertising: A Deep Dive into Its Unique Design, History, and Cultural Influence

Japanese advertising is not just a tool for selling; it reflects the nation's heart and…

Strategizing Content Syndication in Japan: A B2B Perspective for Non-Japanese Companies

Strategizing Content Syndication in Japan: A B2B Perspective for Non-Japanese Companies

In the digital era, businesses have various methods to disseminate content and reach audiences. Content…

Unveiling the Power of YouTube Brand Lift Studies in Japan: An In-depth Case Analysis

Unveiling the Power of YouTube Brand Lift Studies in Japan: An In-depth Case Analysis

Welcome to a deep dive into the fascinating world of YouTube Brand Lift Studies. As…

Understanding Japanese Search Engines 2023: Popularity, Share, and Trends

Understanding Japanese Search Engines 2023: Popularity, Share, and Trends

Ever wondered which search engine reigns supreme in Japan? While it's true that Google dominates…

Japan Market Entry: A Comprehensive Guide to Penetrating the Japanese Market Successfully

Japan Market Entry: A Comprehensive Guide to Penetrating the Japanese Market Successfully

Venturing into Japan's dynamic market can be both exciting and challenging. This guide is designed…

A Non-Japanese Company's Guide to Successful Content Marketing in Japan

A Non-Japanese Company's Guide to Successful Content Marketing in Japan

Welcome to our in-depth guide on mastering content marketing in Japan as a non-Japanese company.…

Japan IOR: A Comprehensive Guide for Non-Japanese Exporters

Japan IOR: A Comprehensive Guide for Non-Japanese Exporters

Exporting goods to Japan can be a lucrative opportunity for businesses looking to expand their…

Top Japanese YouTubers By Categories 2023: Trends & Market

Top Japanese YouTubers By Categories 2023: Trends & Market

The current trend of watching YouTube and shorts video in Japan YouTube is the largest…

LINE Ads: Advertise on the most used Social Media in Japan

LINE Ads: Advertise on the most used Social Media in Japan

What's the Deal with LINE Advertising (LINE Ads)? Ever wondered how to get your brand…

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What is "Sogo Shosha"? The Unique Japanese Trading Company

If you are doing some business in Japan, especially in B2B, you may have already…

B2B Social Media Marketing Basics and Features in Japan

B2B Social Media Marketing Basics and Features in Japan

B2C type Social Media Marketing, which appeals from companies to individual consumers, has been implemented…

How to Find the Best Japanese Translator or Translation Agency

How to Find the Best Japanese Translator or Translation Agency

With the recent development of AI machine translation, natural translation is becoming more and more…

Japanese Link Building Outreach - How to acquire backlinks from Japanse sites

Japanese Link Building Outreach - How to acquire backlinks from Japanse sites

We all know that the link building outreach is essential for your digital presence success,…

LINE App Ads: Why U Should Advertise on Japanese Biggest Social Media

LINE App Ads: Why U Should Advertise on Japanese Biggest Social Media

The LINE App is the most famous and used Japanese social networking and media app…

The Complete Guide to PPC (Pay-Per-Click) Ads in Japan

The Complete Guide to PPC (Pay-Per-Click) Ads in Japan

There is not much difference in running Pay-Per-Click (PPC) Ads in Japan from English. Still,…

Ranking of Japanese influencers and their collaboration on Youtube 2019

Ranking of Japanese influencers and their collaboration on Youtube 2019

With the increasing presence of Japanese influencers, social networking sites and blogs are becoming more…

The corporate culture of Japanese loyalty: Why do Japanese have loyalty toward companies?

The corporate culture of Japanese loyalty: Why do Japanese have loyalty toward companies?

Last year, railroad companies in the Tokyo metropolitan area implemented planned shutdowns during work hours…

The 3 Most Popular Upwork-like Platforms for Hiring Japanese Freelancers

The 3 Most Popular Upwork-like Platforms for Hiring Japanese Freelancers

Is there any web service like Upwork in Japan, where we can hire Japanese freelancers…

Best Stock Photo Service for Asian Models (For Japanese Market)

Best Stock Photo Service for Asian Models (For Japanese Market)

What is the best photo stock service which has a lot of Asian or Japanese…

Top Japanese Social Media Apps: Demographics of 7 Major Apps in 2020

Top Japanese Social Media Apps: Demographics of 7 Major Apps in 2020

In this article, we compared the monthly active users (MAU) and user demographics of top…

Cartoon (Manga) Advertisement in Japan - Effectiveness, and Examples

Cartoon (Manga) Advertisement in Japan - Effectiveness, and Examples

There is a cartoon (manga) advertisement in Japan, a unique advertising content culture. In recent…

Does PBN (Private Blog Network) link building work in Japan?

Does PBN (Private Blog Network) link building work in Japan?

PBN (Private Blog Network) is a network in which multiple people cooperate to create multiple…

Meishi - How to exchange Japanese business card and not-to-do list

Meishi - How to exchange Japanese business card and not-to-do list

Meishi (“名刺”), is the Japanese business cards that are exchanged as part of a self-introduction…

Japan E-Commerce | Top 3 Sites, Market Share, and Statistics

Japan E-Commerce | Top 3 Sites, Market Share, and Statistics

The e-commerce market in Japan is expanding year by year. It is an indispensable sales…

Comprehensive Guide of .jp domain | how to buy, register for non-Japanese

Comprehensive Guide of .jp domain | how to buy, register for non-Japanese

ccTLD (Country Code Top Level Domain) is a domain assigned to each country or region,…

Understanding SNS in Japan: Meaning, Popular Apps, and More

Understanding SNS in Japan: Meaning, Popular Apps, and More

In Japan, “SNS” stands for “Social Networking Service”. The term SNS Japan is commonly used…

Marketing in Japan | Understanding the Japanese market and customers

Marketing in Japan | Understanding the Japanese market and customers

Imagine trying to sell a product in a market where the slightest scratch on an…

Top Japanese YouTubers By Categories 2021: Gaming, Beauty, Cosmetic, and more

Top Japanese YouTubers By Categories 2021: Gaming, Beauty, Cosmetic, and more

YouTube is a video-sharing service that allows you to enjoy many videos for free. In…

Japan SEO Practices | 9 Differences and Country-specific Tips

Japan SEO Practices | 9 Differences and Country-specific Tips

We all know that SEO is one of the most fundamental and important roles in…

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