CASE: Software Translation into Japanese

We worked with Hong Kong-based social media management software company to translate their website, contents and their software into Japanese.

Challenge

If you want to conduct any kind of translation, we all know Google translation would do a sufficient job. But still, there are lots of miss translations so you might decide to ask some translation agencies.

The might be able to do a good job for “translation”. But does it what you want to do when you want to sell some service or products into Japanese markets?

You ultimately want to either sell or appeal to your target audience with your special features. Just “translating” is not enough. This is also the case for this software customer. They have a specific service to their target customers. And their great content also SEO optimized even in Japanese.

Solution

We did not only do “translation” but “marketing”. You need “localization” so that your product can fit into the new market, which in this case the Japanese market. This is why we took the following steps to conduct

Understand Service

We first spent a significant amount of time to understand their services offering, the key features, and competitive advantages against other similar services.

Research Target Audience

Next, we also conduct deep research on their target audience. We have to understand where these target audiences live and what kind of language they use and used to seeing.

Keywords Research for Contents

For their blogs, one of the important purposes of having blog content is to drive organic leads from search engines. Thus just only doing translation from English to Japanese is not enough, we did full keyword research using related software like Ahref or Google Keyword Planner.

Localization of web and app

Finally, we have translated their website, blog contents and app into Japanese using the words we have learned from the above research and keywords which we learned from keyword research.

Their website looks natural in Japanese and appealing to their right audience and language, as well as their app is easy to use for Japanese speakers too.