Author Archives: Cuni Shimizu

The current trend of watching YouTube and shorts video in Japan YouTube is the largest online video-sharing platform allowing users to create videos,…

By Cuni Shimizu, Founder and CEO, Edamame Japan. Last updated: November 2026. LINE is Japan's main messaging app, with about 100 million monthly…

If you are doing some business in Japan, especially in B2B, you may have already heard about "sogo shosha" or "trading company," companies…

B2C type Social Media Marketing, which appeals from companies to individual consumers, has been implemented by many companies. On the other hand, as…