Category Archives: Blog

Does Content Syndication Work in Japan? Edamame Japan blog

Does Content Syndication Work in Japan? What Our Lead Data Shows

Our content syndication data from Japan, 2022 to 2026: publisher prices, lead volume, why many leads go quiet after the download, and how…
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Does 6sense Work in Japan? Edamame Japan blog

Does 6sense Work in Japan? What We Learned Running ABM Ads for Global B2B Software Companies

Average 6sense results from our ABM campaigns in Japan, the Japan-specific problems we hit (universities, placements, company name matching), how we fixed them,…
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Japanese Search Engine Market Share in 2026, Edamame Japan blog

Japanese Search Engine Market Share in 2026: Google, Bing, Yahoo! and Our B2B Data

If you look up Japan's search engine market share now, StatCounter says Bing has passed Google on desktop. In September 2026, Bing had…
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How to Announce a New Japan Country Manager, Edamame Japan blog

How to Announce a New Japan Country Manager: A Press Release Guide for Foreign B2B Companies

Why a Japanese press release still matters when you hire your first country manager in Japan, results from two releases we ran on…
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Complete Guide to B2B Lead Generation Methods in Japan

When foreign companies begin thinking about marketing in Japan, one of the first questions that usually comes up is simple. How are B2B…
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Do B2B Social Ads Work in Japan? Yes — If You Understand How Japanese Buyers Build Trust

Do B2B Social Ads Work in Japan? Yes, If You Understand How Japanese Buyers Build Trust

There is a question I hear constantly from non-Japanese tech companies trying to grow in Japan. Do social ads actually work for B2B…
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Why Whitepapers Fail in Japan And What Non-Japanese Tech Companies Get Wrong

Why Whitepapers Fail in Japan And What Non-Japanese Tech Companies Get Wrong

Foreign tech companies entering Japan often feel confused by one thing. They have strong products. Solid case studies. Global whitepapers that perform well…
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enterprise marketing in Japan

Enterprise Focus: Navigating B2B Marketing in Japan

In the dynamic world of B2B marketing, Japan presents a landscape rich with unique challenges and opportunities, especially when it comes to engaging…
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japanese_advertising_1

Japanese Advertising: A Deep Dive into Its Unique Design, History, and Cultural Influence

Japanese advertising is not just a tool for selling; it reflects the nation's heart and soul. From bustling Tokyo billboards to subtle countryside…
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youtube brand lift in Japan

Unveiling the Power of YouTube Brand Lift Studies in Japan: An In-depth Case Analysis

Welcome to a deep dive into the fascinating world of YouTube Brand Lift Studies. As the digital landscape continues to evolve, so do…
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